For example, if you have one tank with one star, then you are awarded 20 coins for each level as a bonus. The more stars you have, the more gold you gain from arcade levels.Įach star gives a raise of 20 coins. A higher ranking of the latter grants the player access to a new fish tank, which is also prone to further upgrades. The more items you build and decorate in the tanks, the more fishes you have, the cooler is the fish tank (more stars awarded). This housekeeping requires soft currency spending to be replenished on match-three levels. The player in the project manages a virtual fish tank. The distinctive feature of all parts of the franchise is that their gameplay is a mix of the traditional PC widescreen match-three with such genres as a builder and virtual pet simulator (a la Tamagotchi). Multiple “ghosts” of other games of Fishdom brand Most of these titles Playrix later removed from the app stores in 2015 getting ready for the Global release of free-to-play Deep Dive. Not one of them could be found among grossing hits or downloads leaders. As a rule, these were freemium-projects (essentially demo versions: you reach a certain point in the game, stop, buy a full version). Just for iOS Playrix released about 30 (!) versions of Fishdom. However, the title’s path to the mobile market has been long and difficult. The desire of the company to transfer its success to the mobile platform can be easily understood. But, given that the original title was in 2009 recognized as one of the bestsellers on AOL, BigPond and BigFish, and its conversion rate reached 14% – we may assume that even the first part was generating good revenue. The sales figures of the most popular marketplaces in this segment (BigFishGames in the West, Nevosoft and Alawar in Russia) are not publicly available. It is a tough mission to evaluate the success of the franchise on the PC casual market, where it was present until recently.
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